McDonald's GCC full menu refresh
McDonald's GCC full menu refresh
One of my most enjoyable projects to date, I had the opportunity to art direct the full McDonald’s menu; that’s over 180 products. There is no prouder moment when you witness your work being displayed over 1000+ stores across the GCC.
This was taken to the next level by creating a full comprehensive Food & Beverage guidelines that explains in detail how to create a consistent, appetizing, ownable look and feel across all touchpoints.
